Under the Retail Communication module, we were asked to come up with a hypothetical campaign for Bath&Body Works. My role was in ideation, copy and design.
Campaign Proposition: "Sense the Scent" Campaign carries forward the idea that scents have the power to transport you to different places.
Mood board:
New Website prototype:
Experiential: Enveloping the elevators in malls with a scent that goes with the visual on the doors, to make people feel like they were transported to the said location.
Experiential: Changing OOH Screens.
Print: Using scented paper that look like airplane tickets.
Social Media: A digital film.
